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Sponsorship
Interested in becoming a sponsor or having a fighter make a special appearance? Here at MMA Agents offers companies access to a wide array of promotional opportunities such as:
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Fighter Sponsorship
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Event Sponsorship
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Autograph Signings
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Seminars
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In-Store Appearances
Mixed Martial Arts General Audience Information:
Market research demonstrates that the sport of MMA tends to attract young, affluent adults. MMA has become extremely popular with the highly coveted Male 18-34 demographic, over 90% of whom are part of households earning in excess of $100,000 per year.
*Scarborough Sports Marketing
GENDER |
AGE |
HOUSEHOLD INCOME |
Male 88%
Female 12% |
Under 18 11%
18-24 22%
25-34 34%
35-39 17%
40+ 16%
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$200,000+ 17%
$150,000-$199,999 27%
$100,000-$149,999 34%
$50,000-$99,999 14% |
*International Sport Karate Association (ISKA)
2009-10 Television Ratings:
• Spike TV’s “The Ultimate Fighter 10” Debut episode -- 4.1 million viewers (September 2009)
• Spike TV’s “The Ultimate Fighter 10” Debut episode replay -- 1.1 million viewers (September 2009)
• Spike TV’s “The Ultimate Fighter 10” Highest-rated season 10 episode -- 5.3 million viewers (October 2009)
• Spike TV’s “The Ultimate Fighter 10” Most-watched single bout -- 6.1 million viewers (October 2009)
• Spike TV’s “The Ultimate Fighter 10” -- 2.2 million average viewers (September-December 2009)
• Spike TV’s “The Ultimate Fighter 10” Finale (December 2010) -- 5.2 million viewers
*Sherdog
2009 UFC PPV Buy Rates:
1/31/09 |
UFC 94 |
GSP v. Penn II |
920,000 |
3/7/09 |
UFC 96 |
Jackson v. Jardine |
350,000 |
4/18/09 |
UFC 97 |
Silva v. Leites |
650,000 |
5/23/09 |
UFC 98 |
Evans v. Machida |
635,000 |
6/13/09 |
UFC 99 |
Franklin v. Silva |
360,000 |
7/11/09 |
UFC 100 |
Lesnar v. Mir |
1,600,000 |
8/8/09 |
UFC 101 |
Penn v. Florian |
850,000 |
8/29/09 |
UFC 102 |
Couture v. Nogueira |
435,000 |
9/19/09 |
UFC 103 |
Franklin v. Belfort |
375,000 |
10/24/09 |
UFC 104 |
Machida v. Rua |
500,000 |
11/21/09 |
UFC 106 |
Ortiz v. Griffin II |
375,000 |
12/12/09 |
UFC 107 |
Penn v. Sanchez |
620,000 |
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Total PPV Buys: |
7,670,000 |
*MMA Payout
2009 Top 10 North American PPV Buy Rates
1. UFC 100: Brock Lesnar vs. Frank Mir, July 11, 1.6 million
2. Boxing: Manny Pacquiao vs. Miguel Cotto, Nov. 14, 1.25 million
3. Boxing: Floyd Mayweather Jr. vs. Juan Manuel Marquez, Sept. 19, 1.05 millon
4. UFC 94: Georges St. Pierre vs. B.J. Penn, Jan. 31, 920,000 buys
5. UFC 101: Penn vs. Kenny Florian/Anderson Silva vs. Forrest Griffin, Aug. 8, 850,000
6. Boxing: Pacquiao vs. Ricky Hatton, May 2, 825,000
7t. UFC 107: Penn vs. Diego Sanchez, Dec. 12, 650,000
7t. UFC 97: Silva vs. Thales Leites/Chuck Liddell vs. Mauricio Rua, April 18, 650,000
9. UFC 99: Lyoto Machida vs. Rashad Evans/Matt Hughes vs. Matt Serra, May 23, 635,000
10. Wrestling: WWE WrestleMania 25, April 5, 582,000 buys
*Dave Meltzer, Yahoo Sports
2009 Live Gate (UFC, Strikeforce, WEC, Affliction):
In terms of gate revenues, the UFC is the premier organization. The number of live events scheduled by the promotion has grown from five live events in 2001 to twenty-one live events in 2009. Particularly noteworthy is the increase in average ticket price experienced by the UFC between 2005 and 2006. Ticket prices increased nearly $100, going from $178.01 in 2005 to $273.68 in 2006.
Live Attendance: |
364,757 |
Gate Revenue: |
$7,043,000 |
*MMA Payout
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